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What’s it like to invent a beauty category? In 2014, Laura Schubert had the idea that not everyone wanted to remove their body and pubic hair. Maybe they wanted to groom it. But how to approach this taboo subject? The answer was head on. Laura was undeterred despite being rejected multiple times when looking for a chemist to develop the product. A lot of the people Laura initially called abruptly hung up because they thought her idea was a joke.
In 2016, Fur went from idea to reality as an inclusive, all natural clean beauty brand. The company manufactures a variety of products including a signature oil, stubble cream, ingrown concentrate and silk scrub that are sold in major retailers such as including Nordstrom, Urban Outfitters and Goop. With an international distribution and a devoted following among customers that include Emma Watson, Fur now has a level of sales that might give you goosebumps.
Of course the journey for Fur has not been an easy one. While the topic has become easier with time, body and pubic hair still remain taboo. Listen to the episode to hear how Fur navigates and educates on a topic that isn’t always easy to talk about with customers, retailers and the public to create a product like no other!
More on Fur: https://furyou.com/
For a transcript of the episode please visit: https://nylaun.ch/fur_tr
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