NYLP: Welcome to the New York Launch Pod, a podcast highlighting new start-ups, businesses and openings in the New York City area. I’m Hal Coopersmith and in this episode we are speaking to Camille Hearst, the founder of Kit. That’s Kit.com. And Kit is an online platform were people provide recommendations for the products they love to use, and users can go on and search by interest for those Kits and purchase those products directly from retailers such as Amazon. And we’ve all been there. Let’s say you want to start a new hobby, have a new interest, you’ve got to sort through all these different Amazon reviews. Do you buy the bestseller? Do you buy the highest recommended? And then you’re wondering, do you have everything that you need? Kit seeks to solve that problem, by purchasing everything all in one place from people who you know and trust.
We actually made a couple of Kits here at the New York Launch Pod because we talk a lot about podcasting equipment throughout the episode. So you can get a behind the scenes look at the equipment that we are using here. And we actually just got some great new equipment from Samson. They are a fine, New York company and they gave us some sweet new microphones, some booms and these headphones that are so soft I never want to take off. So thank you Samson. They didn’t even ask for the shout out but I thought I would give it to them anyway. And you can see exactly what that equipment is at Kit.com/NYLaunchpod.
So without any further ado, here’s Camille Hearst.
Stepping onto Launch Pod we have Camille Hearst, the founder of Kit. Welcome to Launch Pod, Camille.
Camille: Thank you. I’m happy to be here. Thank you for having me.
NYLP: So tell us about Kit.
Camille: Sure. So Kit, we are at Kit.com. It’s K-I-T. It’s a new platform for people to talk about the products that they love to use. So the example that I like to give, a couple of years ago I decided to pick up electric bass guitar. And so I spent a lot of time doing research, asking my dad’s friend, who’s a professional bass player, about the right equipment that I needed to get started. Obviously I needed a bass, but there are so many other pieces of equipment that go along with it. Such as a case to carry it to my lesson to and from in, and a strap to hold it up while I was playing it, and an adapter, and all these other little bits and bobs that went with it. And so I’ve done all this time putting research into finding the right products and making sure I have the right things. And Kit is a place where I can easily share those products that I found and that I use and that I love.
And so Kit has actually been really useful, not just for sharing products with your friends, but also for YouTubers, for bloggers, for people who have a following, who use products on a regular basis and whose fans want to know what it is that they use and recommend. And so we spent a lot of time building the site out for them. They love Kit because it’s really fun and easy to use and because they can actually earn some money on the side when someone purchases a product from one of their Kits.
NYLP: I love the idea. I came across it and just fell into so much time shopping around for all sorts of things. How did you come up with this idea?
Camille: Well, let me ask you a question, actually. You have some amazing podcast gear in here. How did you find it?
NYLP: That’s a very good question. So the way I did this was that I looked at YouTube videos in terms of how to start a podcast, and then that was my initial equipment. This is version 2.0 of equipment and I’m very happy that it’s from Samson, who provided this to me for free, and I love them. And so that’s how I got this equipment. But I understand that your podcast equipment Kits.
Camille: Exactly. So to go back to your question about how we came up with this idea, really it was about solving a problem that we have. When you want to get into a new activity, when you’re searching for the products you need, typically what people do today is they sit down at their computer, they search Google, and maybe they read five or six or seven blogs, watch a bunch of YouTube videos. Then they end up on Amazon reading through tons and tons of reviews. What we’ve consistently found is a lot of times the last step in that process is validating via a person whose opinion you trust. And so that’s really…was the thesis and the thought behind Kit, is that the best way to discover products is not just from doing these blog searches and reading countless reviews on Amazon, but rather by going to people whose opinions you feel you can count on. Those people could be friends. They could be experts in a community that you’re part of. So you said you ended up watching some YouTube videos. Like I mentioned before, we have a lot of YouTubers and people who blog who have a fan base and following who are sharing their Kits. And so that was the thesis behind it.
My co-founder is Naveen Selvadurai, who co-founded Foursquare. And he thought about recommendations for a long time from the context of places, and we came together to work on Kit to recommend products. So similar kind of thinking, like, how can we gather all this data and see what people are using and then use that to make great recommendations? But instead of places, we’re in the products space.
NYLP: And for you this started with the electric bass guitar?
Camille: Yeah, that was…I mean, there are so many stories and examples in my life. I’m the kind of person who likes to do lots of activities, and I’m constantly looking for new things to do that enrich my life. New experiences, I travel a lot. Or just everyday things like walking around New York City, I need a good pair of shoes. Or it’s winter now, I need some skin cream a new routine, because the weather is so dry. And so all of that just requires a lot of time, energy, investment, and researching, and there wasn’t somewhere out there that helped me easily discover the best products.
NYLP: Do you still play the electric bass guitar?
Camille: I look at it in the corner of my living room and I dream. One day, when a Kit is very, very successful and I have a bit more free time, I will pick up lessons again.
NYLP: So you were able to get all these people to provide recommendations. How are you able to do that?
Camille: So what we’ve done is we’ve just built something that people really find useful. What we have done is just reach out to people we think would be a great fit for Kit, and explained what it is we’re about, what we have to offer. And for people who are about the business of recommending products online, we fill a gap for them and we fill a need. So really it’s just been a matter of understanding our target audience. Like, really understanding them, not just saying, “Oh, we’re going to go build something,” but figuring out what it is that we can solve for them, and understanding a need, a pain point, and building something that fills that need. And then going out to them with the right messaging to the next step because articulating what you’ve built and why it’s useful to them and why they should care is a challenge in and of itself, which we spent a lot of time crafting. And once we did those two things we definitely saw a click where the product we’ve built in the market it’s addressing have both fit one another.
NYLP: What is the demographic that you’re pursuing?
Camille: Well, ultimately we envision Kit to be a place where anyone can discover new products, and we view it as a platform, very much horizontal, meaning lots of different verticals could live on top of Kit and on top of what we’ve built. Right now we’ve seen a lot of success in, as you mentioned, tech gear, so podcasters, people into film, photography, people who are really into their desk set-up, their PC builds, or things that they’re using to get stuff done. And that’s where we see the most success. Beyond that I’m very excited about some of the other categories on Kit. So book lists I think are incredibly fun. It’s really nice to traverse the site see what your friends or people you admire are reading or have read in the past year. And then personally I’m excited about skincare and hair care just because those are just two verticals that I’m excited about.
NYLP: And going behind the scenes in terms of how Kit works, do people have to buy everything that’s in the Kit?
Camille: No. So the way Kit works is that when someone creates a Kit, they’re basically sharing the links to the products that they have, that they use, and that they recommend. Those links show up individually on Kit.com within someone’s Kit, and you can actually see a great example of a Kit by going to Tim Ferris’s profile. That’s at Kit.com/timferriss, F-E-R-R-I-S-S, and just choosing one of his Kits and checking them out. I’d recommend the podcasting Kits since you’re listening to a podcast now.
NYLP: And because there’s no New York Lauch Pod Kit right now until…?
Camille: Not yet, although by the time this airs I expect everyone to be searching for Hal’s Kits.
NYLP: Yes, exactly. I’d love that. So how do people make money? You mention that that’s part of the environment for Kit.
Camille: Absolutely. So we’re very excited to be a creator-friendly and really creator-first platform. It’s something that we’ve spent a lot of time crafting as part of our belief system and our principles as a company. And what we do is we allow creators to keep 100% of any affiliate revenue that they generate from products sold out of their Kits. So there’s this whole market online called affiliate marketing, which is basically you can get a kickback if you refer products. If someone ends up buying it and your code is attached to the URL from which they bought that product. So we support those codes on Kit. If you go to your profile and edit your profile there are a couple places where you can input the codes. We support Amazon, we support eBay, B&H Camera, Newegg, Flipkart if you’re in India, if there any listeners in India. So yeah, you can put your affiliate code in there. If someone comes on and makes a purchase then you’ll get the kickback and you keep all of it.
NYLP: And do all the Kit products need to be listed on one of those sites?
Camille: The way creating a Kit works is you come onto Kit.com, there’s a big button at the top that says create a Kit, and once you get into the process of creating a Kit there’s one of two ways to actually put a product in that Kit. First, you can search, and so if you search that plugs into the Amazon.com search API. And so you’re basically searching Amazon for products to add to your Kit. But you can also paste a link to any product on the Internet. And so that’s really cool. You can go to your favorite niche websites. If there’s a particular retailer you’re excited about, if you’re like, “No, it’s this version from this shop in this small town that has an online store, and I want you to buy this exact one,” then you can copy a link from their shop and paste it into Kit and people will be pointed directly to that website. So basically any product in the world. We try to support as many websites and links as possible, and when we find one that doesn’t work we scramble to fix it and we’re just trying to make it so that product discovery, no matter where those products come from, is made much simpler.
NYLP: And I’m sure that some people want to make Kits for the love of the game or because they’re passionate about something, but other people may see an opportunity to make money off of this affiliate marketing which you mentioned. Is it kind of a conflict of interest where people may put in more expensive products or products that are available on Amazon rather than those that are available in small shops?
Camille: I like to take a step back when I hear that kind of question and go back to the root of why we created Kit. And Kit was really designed, and our intention behind it is not to help people just find and accumulate more stuff. I think in 2017 we live in a world where there is just so much stuff and there’s ever more of it. Amazon has just endless, endless products you can buy. China is just killing it in manufacturing, you’ve got 3D printing coming out. And one of the things that we are really inspired by in creating Kit was this manual called “The Whole Earth Catalog.” I don’t know how familiar with it, Hal. Have you heard of “The Whole Earth Catalog”?
NYLP: I’ve never heard of “The Whole Earth Catalog.”
Camille: Have you ever heard of the Steve Jobs quote “Stay hungry, stay foolish?
NYLP: I’ve heard of that.
Camille: Yeah. So he said that at Stanford commencement back in 2005 that I was at, actually. And where that quote is from is from the back cover of the last printed edition of “The Whole Earth Catalog,” which was this 1960s hippie counter-culture book that was put together of all of the tools that people need for sustainability, for living on their own, for being completely self-sufficient, for enriching their lives. Like I said, the last issue had this message of “stay hungry, stay foolish.” Steve mentions it. He says, “In our day we didn’t have Google, but ‘The Whole Earth Catalog’ was basically trying to catalog the best products. Not every product but the best ones.” So that’s how we view Kit. The modern day peer-to peer social version of helping people help each other be self-sufficient, enrich their lives, find the tools that they need.
So the affiliate piece there is like, in that same spirit, helping people go ahead and make a living. If they have great taste and have done a lot of research, make some money off of what you’ve done. But the intention behind Kit is not to be an affiliate marketing platform. And we don’t really market it as “Come to Kit make your storefront and make a ton of money off of selling products.” Sure, if you have a big audience, it’s possible to do that, but we’re just facilitating it. What we think is more compelling and more interesting and we’re more excited about is getting that data and getting those inputs. The last thing I’ll say about that is a lot of the content creators on Kit today are people who have an audience and who have a following. There is one person, his name is Techsource, who does really amazing PC builds. He has a whole series called Set-Up Wars where he critiques different PC builds. We have a makeup artist, Avielle Amor, who does different beauty looks based on what’s in her Kit. You get the gist. People who are on YouTube, bloggers, that sort of thing.
NYLP: You have some incredible names that…
Camille: Yeah, Tim Ferriss is on, Casey Neistat on. But you don’t get to that level by being inauthentic, right? The way you become a really big creator online is by being vulnerable and people get to see the real you. And by having a level of authenticity to your brand. And so those are the people who do well online, and those are the people who will do well on Kit. Because people can smell a rat. They can smell when they’re being sold to. And many of these creators, they understand that the most important thing for them is not how much money they’re making, but what they’re fan engagement looks like. Because that’s what actually enables them to get the brand deals to make the money. And so we’ve seen pretty consistently that people aren’t abusing Kit. They’re using it to share the products they love.
NYLP: Do you have a way on the platform of differentiating someone who is a rat versus someone who’s more authentic? Or are each of the Kits treated the same way?
Camille: Well, we’ve been lucky in that we actually haven’t had to experience people using Kit in an inauthentic way. People are generally using and sticking to what the intention is. We do have badges on the site for people who are verified. So if you’re a known travel expert or a tech enthusiast or…we have a professional soccer player on this site, we put badges just for some trust and credibility say you know this is a person who has some domain expertise, is an expert in their field and in their space. But beyond that the content on the site is treated generally equally, and we just haven’t had that problem, haven’t had to deal with it.
NYLP: That’s great. And that’s wonderful to hear. How does Kit make money?
Camille: So we are pre-revenue, which is not unusual for a company at our stage. We’re a very small team, four people. We are hiring a designer and a developer. So if you are either one of those in New York or you know a friend who would be interested in working at a seed-stage start-up, please look us up. Kit.com/jobs.
NYLP: How do you plan on making money?
Camille: So we have lots of ideas around what we want to do. I think the most basic one is affiliate marketing for people who don’t put their codes in. That’s interesting but not super interesting to me, just because I think that the data we’re gathering is really, really compelling. Being able to know what the top influencers are around podcasting gear, being able to tell you if,you’re coming into Kit, what podcasting gear you should get started with. You don’t need to do any research, we just know these qualities about you, these people you follow, these people you’re friends with, this is what you should buy. I think there’s something compelling there, whether it’s any ecommerce play selling you that Kit directly or something else.
NYLP: I love that you keep on coming back to podcasting. That’s the best. In terms of people producing content, though, affiliate marketing is something that you keep on mentioning. What happens if affiliate marketing goes away? What happens to Kit or what happens to producers? Do you think if people don’t have that monetary incentive, as small as it may be, that they would still want to do this?
Camille: Well, if you look around the Internet, people are talking about products and having conversations about products almost everywhere. There are subreddits dedicated entirely to singular brands. Every other second in my Twitter feed I see “Does anyone have any recommendations for X?” There are posts on Facebook. There are forums dedicated just to gear for musicians. So everywhere I see on the Internet I see tons of opportunity, which is why, again, the affiliate stuff is interesting to me to an extent. But really, we’re in the recommendation space. We want to help people find and discover the best products.
NYLP: As I mentioned, I love going on the site. I just spend so much time when I’m on it, on the site, I just think of things that I want to buy and it’s so cleanly laid out. Is this the future of shopping, you think, in terms of recommendations?
Camille: Fred Wilson, the acclaimed VC here in New York, has this great blog post from actually several years ago where he talks about things becoming more distributed. In terms of where people are discovering products from, and who they’re discovering them from, and what a storefront is. Ben Evans from Andreessen writes about this also, where he says, “Facebook is social on top of Google but we’re social on top of Amazon.” He’s tweeted this probably once a month for the last six months. Also, you just look at human behavior. What are people doing today? They’re scrolling through Instagram, they’re talking to their friends. Like, none of this behavior has really changed. We’re constantly discovering things from people we know. There just hasn’t been a product on the Internet that’s facilitated that really well.
So it’s the future but it’s also now. I think it’s behavior we see, we think that we can aid it and help it and build on top of what we see today. And so I think some of the things that we have in mind for the future as we think about future interfaces, whether that’s ???, it’s chat base, it’s voice. There’s some really cool things we want to enable that just built on what we see people doing already anyway.
NYLP: On the site, how does it work? You follow people, you create a username. Go through what happens when someone is on Kit.
Camille: Sure. So go Kit.com. Hit…
NYLP: Go there right now.
Camille: Right. K-I-T.com and sign up. You can log in with Twitter, you can log in with Facebook, you can sign up with email. And once you’ve created an account, you pick your username, and you have a profile of Kit, so kind of standard social sites stuff. And at that point you can follow people. So you can find your friends from other sites, you can find celebrities and influencers that you may follow on other sites, and follow them on Kit. You can go to different communities. So you mentioned…you know, we keep mentioning podcasting but before the mics turned on…
NYLP: We really have to start them at Launch podcast.
Camille: But running, that might be a topic you’re interested in. Coffee. So we have all these niche communities where people are having back and forth conversations around what it is that they’re into. One of my favorite topics on the site…again, just personal interest…is holistic and natural healthcare stuff. So people are making their own soaps, they’re sharing their vitamin regime and supplements. It’s January now, new year, new you. It’s like, what tea are you drinking, what’s your daily practice for living your most optimized life? And so you can become part of those communities and find other people. You don’t have to create a Kit, you can just participate in the conversation, or you can save and bookmark products to find them later. You can save a Kit and have that be your shopping list for later. And then of course you can create a Kit, which I talked through earlier.
NYLP: Do you have any information in terms of how much time people are spending on Kit?
Camille: Well I can say that anecdotally, I can’t tell you how many times I’ve heard this story. Someone said, “Oh, I came to Kit to check it out, next thing I knew it’s a hour and a half later I’m down the rabbit hole looking up all these different topics and searching and finding people to follow.” So we do know that people are spending a good chunk of time on Kit once they get there. Especially people who are what we call product junkies. They love the site.
NYLP: And how is it organized? How do people find things that they’re interested in?
Camille: So the home page is organized by people and communities that you follow. So there’s a section that’s recommended content for you, and that will be based on Kits that you have liked, people that you’re following, or new Kits in topics that you’re following. There’s also a section for new Kits, so you can see new content that’s on the site. And there is also a section for staff pics. So those are the things that we’re excited about internally, our editorial team, and we want you to see.
NYLP: What happens when your user base grows so big that everyone’s creating Kits? It’s wonderfully organized right now, but I’m wondering, how does someone get through when the whole community grows?
Camille: I think this is something that any large Internet platform has to solve. There are basically two things, search and discovery. Search is intent-driven, you know what you’re looking for. Discovery is “I’m going to go spend some time here, I know there will be something cool,” but unless we do a good job of surfacing that to you, you won’t find it. One of the things I’m really excited about with Kit is the activity and experience approach. You can think about instead of searching for running shoes, we can get you an answer to that. What if instead you search for New York Marathon, and we get you the Kit for that. So those are the kind of different facets we’re thinking of discovery where it’s the object is the product, but there’s also this other element of what you’re trying to achieve and what you’re trying to accomplish that we want to be able to serve.
NYLP: The experience.
NYLP: And you’ve made a lot of Kits.
Camille: I have. I think I have almost 50 Kits on the site.
NYLP: What are some of the Kits that you’ve made, for someone who hasn’t checked out Kit yet?
Camille: Yes. Well, I’m at Kit.com/Camille, and I have…
NYLP: You scored a good username.
Camille: I did, I was lucky. Got there before anyone else did. So I recently created my 2016 book list, some of the books that I read last year. I definitely have a daily vitamin Kit, so I have a whole supplement routine that I have. I’ve spent a lot of time in research and energy figuring out different products that work for my hair. So I have a couple Kits around hair. I have it at-home fitness Kit that I literally use three times a week, and look at four days a week.
NYLP: What’s in that one?
Camille: So there’s a yoga strap in there for stretching, there’s a Pilates magic circle. There’s a block for yoga stretching, and these two balls called Franklin balls, which are great for rolling out your feet and tapping on sore muscles to stretch you out. There’s also a stretchy band in there for doing some resistance work.
NYLP: And that’s your favorite Kit?
NYLP: What’s been some of your biggest challenges?
Camille: Definitely just starting from zero and getting to where we are today has been the biggest challenge. There is a lot of connecting the dots that has to be done between having a grand vision and then executing against that. And the steps in the order in which you do things is not always obvious. We know it needs to happen, we know where we want to be, and then with a small team you just don’t have a ton of resources. And it’s a constant trade-off on “Should we do X or Y?” It’s always the opportunity cost you’re thinking of because you simply can’t do everything, especially at the same time.
NYLP: You’ve been in the tech space for a while.
Camille: I have.
NYLP: You worked at Apple before this and Google, and then were talking about Hailo. How has those experiences prepared you for starting Kit?
Camille: So first and foremost is learning how to execute. That has been the number one thing I’ve taken from my history. Because every place I’ve worked has been amazing at actually shipping beautiful product, and that’s not an easy task. There are a lot of steps involved. I have a quote from a great designer I know who said, “Shipping product is a lot different from designing pretty pictures.” And he’s right. Making something that actually works, is usable, when you think of the edge cases, the empty states of errors that you need to throw. All those sorts of things are the polish, those are the things that get you over the line to actually building something that’s usable and that people can enjoy.
So I first kind of cut my teeth on products at Apple, who really at the time was just the master, building and shipping beautiful working amazing products. Apple has its own way of doing things that work very well at Apple and don’t necessarily translate, but that work ethic, that attention to detail, attention to polish I definitely took away from there. At YouTube, and Google one of the things I took away was the rigor, the attention to strategy, to justifying what you’re doing, making a business case, and understanding all elements and aspects of something. And then Hailo was the start-up I worked at. I worked on mobile. I was lead product manager for all our consumer products, director there, and we moved very, very quickly. So I think that was the lesson that I took from there. Bringing all three of those together, building beautiful products, having strategic background and focus, being able to move quickly, are exactly the ingredients I needed to be able to come here to Kit and execute. And it shows. We grew the business over 12X in the second half of last year and we’re really excited about 2017.
NYLP: And you’re based in New York, obviously. What’s been some of the benefits of being in New York for the business of Kit?
Camille: Every day I walk outside in New York and I just draw inspiration from everything I see around me. The people here, the energy, the architecture, the industries people are working in, the hustle, the grind, the struggle. I’m from San Francisco originally, born and raised, and so I know what it’s like to have the easier pace of life in a more simpler lifestyle. And living in New York is really hard. I think just getting everyday stuff done here is a degree more difficult than it is in most places. So if you’re here it’s because you want to be here and you’re trying to get something done, or you’re from here and you grew up and this is your normal. And just having that edge of “Okay, I have to work a little harder than almost everyone else to get things done.” Which is something I really appreciate, and I think that work ethic and that inspiration has really influenced what we’ve done with Kit to date, and where we want to take it in the future.
NYLP: And fundraising. You are in the news recently because you closed a round of 2.5 million?
Camille: Yes, that’s right.
NYLP: How was that?
Camille: It was amazing. I mean, we worked at it for a long time. Fundraising is not easy, I don’t care who you are. You hear these stories of people getting checks written. I guarantee even they had a hard time. Because it’s very hard. I’m super proud that we were able to do it. We have a great, great group of investors who I love, I’m really, really proud to be working with. And it was a lot of work but I think we are better for having gone through the process. We sharpened our focus, we tightened up our story, and we’re really ready to go in 2017.
NYLP: And you mentioned that you’re hiring. What else are you doing with the funds that you raised?
Camille: Yeah, so we’re focused on growing the business. Not necessarily growing in headcount, but growing our core metrics. And so what’s going into that is bringing on those two full-time roles I mentioned, a designer and a developer. As we continue to build out tools for creators, so people who are making Kits onsite, we’re also focused on understanding what are some of the more interesting consumer experiences that we can build. I’ll give you an example. We recently launched on Amazon Alexa a bot where you can actually download what’s called a skill. It’s equivalent of an app in the Alexa store, they call it a skill. And it’s called Kit, but the way you bring it up is you say, “Ask Kit.” So you can talk to your Amazon Echo or Dot if you have one at home, and you can say, “Ask Kit to recommend me a standing desk,” or “Ask Kit what the best under-eye concealer is.” So it’s early days, it’s an experiment at this stage, but we’re super excited because it really demonstrates the long term and vision where we’re making recommendations on the spot. And we want to do more of that with this round.
NYLP: What are some of your key metrics?
Camille: We’re looking at products added to Kit and we’re looking at monthly active users, so people who are creating Kits, who are viewing Kits and clicking on them. Basically usage of the site.
NYLP: How many users do you have now?
Camille: Like I said, we grew 12X last year so we were really excited about that and we’re looking to do it again this year.
NYLP: The domain name, so simple, so short. Is there a story about how you snagged it?
Camille: Let’s just say the people that we work with are very, very good at short domain names.
NYLP: That’s very intriguing.
Camille: I’ll give you an example some of the other domains that they’ve gotten. Mix.com, reserve.com, so pretty good. Spot.com.
NYLP: These are some people, if you’re on the Internet, seems like you have to know them.
NYLP: Again, I love the idea. We have to come up with a New York Launch Pod Kit based on the number of times you mentioned podcasting. How do people find out more about you and Kit?
Camille: Go to Kit.com, K-I-T-dot-C-O-M. We actually have a great blog where we write a lot about the people creating content on Kit. I write from time to time about our view of the world, and what we’re up to, what we’re trying to accomplish. And you can find that at blog.Kit.com.
NYLP: Social media.
Camille: We are on Twitter, @hashtagkit. So spell out the word hashtag, H-A-S-H-T-A-G, and then Kit, K-I-T. We are on Instagram, just Kit. And we are on Facebook.
NYLP: Camille Hearst, it’s wonderful what you’re doing. Thank you for stepping onto New York Launch Pod and sharing your time with us.
Camille: Thank you for having me, Hal.
NYLP: And if you want to learn more about the New York Launch Pod you can follow us on social media, @NYLaunchPod. Visit NYLaunchPod.com. Leave us a review on iTunes. It does help. And we look forward to hearing from you.SHARE THIS: